Thirty minutes before Apple kicked off their flagship hardware event, Amazon published a product page for the next generation iPhone 7 that confirmed rumors about offering bluetooth-only headphone options, a dual camera and smaller screen.
The damage was done. Amazon unintentionally stole some serious thunder. From Apple. Now it’s midday and our office is a-buzz with Apple news – mostly about how Amazon could’ve avoided the premature publish.
At WebDAM, we’re in the business of helping companies own their brand from concept to consumer. For many companies, like Apple, there are moments of great product reveal built by significant time, money and resources. Our digital asset management platform gives those products the launchpoint they need to reach the highest engagement – hiccup-, leak- and flop-free.
While we don’t know what happened with Amazon this morning, we do know what it’s like to help Fortune 500 retailers release time-sensitive images and assets to media at the exact right second so their brand’s story is the one that’s heard, published and remembered.
Here are three musts for time-sensitive product releases we’ve learned over the years:
Want to learn more about how WebDAM? We’re here to help.