Blog | October 25, 2017

Adobe MAX: A ‘Brief’ Recap

by Alisha Wilson in Events, General

If you’re in a creative career, Adobe MAX is one of the most exciting, and essential, events you can attend. Exciting product releases, informative breakout sessions, A-list speakers and an amazing MAX Bash party contribute to an experience that’ll fire up your creative engine for months.

We were keen to see National Geographic photographer Annie Griffiths. She did not disappoint. Neither did Iron Man director Jon Favreau. And Jonathan Adler. We could go on and on.

Screen printing creative briefs for our Adobe MAX booth

Viva Las Vegas

We were at Adobe Max this year to talk about creative briefs, an essential part of the creative process that’s often left out. The ability to create and update templated briefs is a useful feature of Workstream, the project management tool we were demoing at the show. We got a little cheeky with our promotion, screen-printing black and pink creative ‘briefs’ for all our creative friends. Judging by the line at the booth, it was a hit.

The Webdam team in Las Vegas for Adobe MAX

Something worth noting, if you liked our setup and you’re thinking of live screen-printing at a show in the future, we highly recommend staffing up. And make sure you stay hydrated and carbed-up because you will be busy.

Our creative director Alisha loves a good pair of creative briefs

Back to briefs

Great briefs keep teams working in the right direction. They define the purpose of the project and inspire creative thinking so teams can deliver their best work. All while keeping everyone focused on the goals, key messaging and requirements.

If you want to tighten up your briefs, start by downloading our guide, Find Your Creative Direction: How to Write a Great Creative Brief.