Blog | May 12, 2016

Achieving the Brand Dream

by Lola Catero in Brand Management

When your brand’s synonymous with kick, you can’t settle for bland brand guidelines.

That’s why Tabasco made the switch from static and difficult-to-update PDF brand guidelines to an immersive brand portal built in Brand Connect.

Now the company has an easy-to-use brand platform that not only showcases multi-faceted brand guidelines but also houses, distributes and automatically updates its library of brand assets.

Brand Connect is for companies looking to accelerate brand operations in a digital era that has made old brand management stand-bys like PDF documents and email attachments obsolete. It’s smarter, simpler technology built to streamline and automate your brand-management tasks.

We showcased Brand Connect in our recent webinar “Dream Achievers for Brand Believers.” We talked about real-life use cases from brands like Tabasco and Vodafone that focused on everyday challenges: fulfilling asset requests, updating images across dozens of websites and helping field marketing partners more easily find marketing assets.

During our Q&A we answered attendee questions like:

  • How do you build and manage brand portals if you’re managing more than one brand?
  • Can I skin Brand Connect with my brand’s look and feel?
  • Can I route user uploads and downloads into an approval queue before they’re published?

If you weren’t able to attend the session, we’ve got your back. Watch or share the recording as many times as you’d like, and send us questions or comments to learn more.