When your brand’s synonymous with kick, you can’t settle for bland brand guidelines.
That’s why Tabasco made the switch from static and difficult-to-update PDF brand guidelines to an immersive brand portal built in Brand Connect.
Now the company has an easy-to-use brand platform that not only showcases multi-faceted brand guidelines but also houses, distributes and automatically updates its library of brand assets.
Brand Connect is for companies looking to accelerate brand operations in a digital era that has made old brand management stand-bys like PDF documents and email attachments obsolete. It’s smarter, simpler technology built to streamline and automate your brand-management tasks.
We showcased Brand Connect in our recent webinar “Dream Achievers for Brand Believers.” We talked about real-life use cases from brands like Tabasco and Vodafone that focused on everyday challenges: fulfilling asset requests, updating images across dozens of websites and helping field marketing partners more easily find marketing assets.
During our Q&A we answered attendee questions like:
- How do you build and manage brand portals if you’re managing more than one brand?
- Can I skin Brand Connect with my brand’s look and feel?
- Can I route user uploads and downloads into an approval queue before they’re published?