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THE WEBDAM BLOG

Meet the Odd Couple: Creative + Operations

“Creative operations is all about operationalizing creative production, which sounds like an oxymoron. It’s that Don Draper plus Henry Ford combination.” That’s the odd couple Krissie Harrigan described when we asked her to share her thoughts on what creative operations is, who’s doing it and why. Krissie is the... Read More

Boxes are for Storage, not Brands

When you think about all of the things you’d like to do with your brand, “storing it” probably isn’t one of them. Hence, it doesn’t make sense to try to use cloud storage platforms like Box, Dropbox or SharePoint as the engine that accelerates your brand. For basic file... Read More

How Amazon Could’ve Avoided the Premature Publish

Thirty minutes before Apple kicked off their flagship hardware event, Amazon published a product page for the next generation iPhone 7 that confirmed rumors about offering bluetooth-only headphone options, a dual camera and smaller screen. The damage was done. Amazon unintentionally stole some serious thunder. From Apple. Now it’s midday... Read More

Marketing and IT Need to Hug it Out

Technology drives marketing success today. Marketers currently have more than 3,800 technology solutions to help with just about any conceivable (and inconceivable) marketing challenge. And get this – Gartner predicts that CMOs will spend more on IT than CIOs by 2017! With the growth of SaaS solutions, marketers have... Read More

Sports Photography: A Sprint to Publish

Muhammad Ali standing over a floored Sonny Liston. Dwight Clark bringing in a touchdown pass by the fingertips. Michael Jordan soaring from the free-throw line. Capturing iconic sports moments requires intuition, skill and, yes, a little luck. Giving those images the attention they need to reach such lofty status?... Read More

5 Steps to Take Before You Send Your Brand Abroad

One click: That’s all it takes for content to be seen by anyone, anywhere in the world. For some brands, this is a huge boost to their international marketing strategy; for others, it sends them scrambling to create one. Those with no plan are caught off guard and can lose... Read More

Moments That Reveal It’s Time for DAM

Martech has exploded over the past five years. The options available to marketers seem endless. But marketers aren’t the only ones with choices. Whether it’s all the Salesforce integration options or the slick new recruiting tools available to HR departments, there’s a new technology solution (or two, or 20) to... Read More

Canada Going for Brand Gold at the 2016 Olympics

Three-hundred fourteen athletes competing against 205 countries in 37 sports. Canada will be well represented in the 2016 Olympic games in Rio de Janeiro – and they plan on bringing home a lot of medals for their efforts. No matter what happens on Brazil’s fields, gyms and tracks, the Canadian... Read More

The 7 Best Marketing and Brand Books

A few years ago we wrote a post about the top books for marketers. It was a really popular post, and it still gets a lot of pickup. And while those books are still good reads, an awful lot has changed since then. Marketers have done such a terrific... Read More

Brands Without Borders [New Feature]

Thanks to a little invention called the Internet, companies of all sizes have access to a customer base that spans the globe. While it’s great to have access to such a wide pool of prospects, managing a brand across multiple borders can be a challenge. We’re clearing the way for... Read More

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Stay up-to-date with the latest resources, tips and must-know news for enterprise marketing, creative and digital asset management professionals.

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