Open Nav Close Nav
877-408-4888

THE WEBDAM BLOG

5 Steps to Take Before You Send Your Brand Abroad

One click: That’s all it takes for content to be seen by anyone, anywhere in the world. For some brands, this is a huge boost to their international marketing strategy; for others, it sends them scrambling to create one. Those with no plan are caught off guard and can lose... Read More

Moments That Reveal It’s Time for DAM

Martech has exploded over the past five years. The options available to marketers seem endless. But marketers aren’t the only ones with choices. Whether it’s all the Salesforce integration options or the slick new recruiting tools available to HR departments, there’s a new technology solution (or two, or 20) to... Read More

Canada Going for Brand Gold at the 2016 Olympics

Three-hundred fourteen athletes competing against 205 countries in 37 sports. Canada will be well represented in the 2016 Olympic games in Rio de Janeiro – and they plan on bringing home a lot of medals for their efforts. No matter what happens on Brazil’s fields, gyms and tracks, the Canadian... Read More

The 7 Best Marketing and Brand Books

A few years ago we wrote a post about the top books for marketers. It was a really popular post, and it still gets a lot of pickup. And while those books are still good reads, an awful lot has changed since then. Marketers have done such a terrific... Read More

Brands Without Borders [New Feature]

Thanks to a little invention called the Internet, companies of all sizes have access to a customer base that spans the globe. While it’s great to have access to such a wide pool of prospects, managing a brand across multiple borders can be a challenge. We’re clearing the way for... Read More

Click, post, done: WebDAM plug-in for Hootsuite

Content with relevant images gets 94% more views. Social media posts accompanied by an image are 10 times more likely to receive engagement. People retain 65% of what they hear when it’s paired with a relevant image compared to just 10% without the image. Want your content to get attention,... Read More

[Infographic] Is MarTech Hurting More Than Helping?

Marketing technology is solving lots of problems. We’re publishing more targeted content to more targeted audiences. We’re getting a better understanding of our customers and the impact of our programs. We’re working as a cohesive unit with partners and colleagues. MarTech is solving so many problems that the number of... Read More

Brand Managers: Stop Sweating the Small Stuff

Thomas Edison famously attributed genius to 1% inspiration and 99% perspiration, but that’s a terrible ratio. Who wants to spend 99% of their time sweating the small stuff and only a measly 1% actually being inspired enough to come up with the big ideas? Brand managers know this feeling well.... Read More

BFFLs: WebDAM and Dropbox

People love their cloud solutions. And what’s not to like – access to all your stuff, all the time, from anywhere. Those great benefits don’t always translate so well to business, though. When you have employees saving a bunch of files on personal cloud storage sites (as well as hard... Read More

Picking Your PDFs (and Other Assets) Fresh from the Tree

Working with marketing collateral is like working with fresh produce: assets can spoil quickly. New PDFs are the crisp, shiny apples in your asset bin, providing marketing and sales with material that gives a good impression of your brand. But as campaigns and customer needs change and the asset... Read More

About the Blog

Stay up-to-date with the latest resources, tips and must-know news for enterprise marketing, creative and digital asset management professionals.

Categories

Most Popular Posts