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THE WEBDAM BLOG

The 7 Best Marketing and Brand Books

A few years ago we wrote a post about the top books for marketers. It was a really popular post, and it still gets a lot of pickup. And while those books are still good reads, an awful lot has changed since then. Marketers have done such a terrific... Read More

Brands Without Borders [New Feature]

Thanks to a little invention called the Internet, companies of all sizes have access to a customer base that spans the globe. While it’s great to have access to such a wide pool of prospects, managing a brand across multiple borders can be a challenge. We’re clearing the way for... Read More

Click, post, done: WebDAM plug-in for Hootsuite

Content with relevant images gets 94% more views. Social media posts accompanied by an image are 10 times more likely to receive engagement. People retain 65% of what they hear when it’s paired with a relevant image compared to just 10% without the image. Want your content to get attention,... Read More

[Infographic] Is MarTech Hurting More Than Helping?

Marketing technology is solving lots of problems. We’re publishing more targeted content to more targeted audiences. We’re getting a better understanding of our customers and the impact of our programs. We’re working as a cohesive unit with partners and colleagues. MarTech is solving so many problems that the number of... Read More

Brand Managers: Stop Sweating the Small Stuff

Thomas Edison famously attributed genius to 1% inspiration and 99% perspiration, but that’s a terrible ratio. Who wants to spend 99% of their time sweating the small stuff and only a measly 1% actually being inspired enough to come up with the big ideas? Brand managers know this feeling well.... Read More

BFFLs: WebDAM and Dropbox

People love their cloud solutions. And what’s not to like – access to all your stuff, all the time, from anywhere. Those great benefits don’t always translate so well to business, though. When you have employees saving a bunch of files on personal cloud storage sites (as well as hard... Read More

Picking Your PDFs (and Other Assets) Fresh from the Tree

Working with marketing collateral is like working with fresh produce: assets can spoil quickly. New PDFs are the crisp, shiny apples in your asset bin, providing marketing and sales with material that gives a good impression of your brand. But as campaigns and customer needs change and the asset... Read More

People Love Working Here: WebDAM Named a 2016 Top Workplace

Back. To. Back. WebDAM was just named a 2016 Top Workplace by the Bay Area News Group for the second-straight year. We’re particularly proud because WebDAM looks a lot different than it did last year. New people, bigger numbers. It’s easy to lose your way as the stakes get higher,... Read More

More Engagement, Less Management

The Marketer’s Guide to DAM Raise the profile of a product or company. Make a connection that sticks with consumers. A marketer’s job only sounds simple, but it’s the key to building a brand and making a sale. What was already a demanding job has only been made more challenging... Read More

99 Channels and a Problem Ain’t 1

We can’t all churn out critically acclaimed anthem’s like Jay Z, but, as marketers, we should be able to produce hit campaigns.   Rapper or marketer, the key to producing a “billboard hit” is distribution. No matter how magical or genius a produced piece of content is, the bottom line... Read More

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Stay up-to-date with the latest resources, tips and must-know news for enterprise marketing, creative and digital asset management professionals.

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