Turn chaos into calm (and clicks).
The digital era can be characterized by instant gratification and shrinking attention spans. Today’s viral sensation becomes yesterday’s news overnight. The number of channels and customer touchpoints is growing exponentially, and marketing teams are struggling to produce a greater volume and variety of content to keep pace with the constant churn.
One thing’s for sure: creative assets – the photography, artwork, videos, logos and collateral that are key to connecting your customer to your brand – are in higher demand than ever. And email, network drives and cloud storage simply weren’t built to handle the volume of content and processes involved with creating, approving and distributing all those assets.
Chaos creates opportunity, however, and marketing and creative teams that want to seize it need to find a way to eliminate the communication and technology gaps slowing them down.